What's your business? How's it going? Do you have customers? Lots of them? Want more customers? Of course you do. Who doesn't? The only enterprise that complains about more customers is the government and if that's who you work for, I have nothing for you. Unless you're looking for a way out of that life, in which case, we should talk.
I speak to business owners every day and I have never had one complain that they have too many customers. If one did, they look for ways to service and profit from those customers, not get rid of them.
Do you know what game you're playing? You're in the customer acquisition game. No matter the business you're in. You're playing to get more customers.
Do you know your customer acquisition cost? Do you know how much each customer is worth?Do you know how to make your customers happy? Do you know how to make sure they don't leave? Do your employees know how to keep your customers happy? Do they care?
To make sure you have enough customers to grow your business and stay in business, you need to know who your customers are. where they are looking, what they are looking for, and how to get them in and keep them loyal to you.
If you can't answer those (and other) questions, you have no chance of making it long-term. You're just biding your time.
Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.
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