First and Last Impressions

We took a drive yesterday to a small town about 90 minutes from our house. We went to visit friends and also to check out a tacos and margarita themed food truck invasion and festival. We are in the process of building our first food truck and it's important to check out the competition. Besides, who doesn't like tacos and Margaritas?

To say we were underwhelmed would be an understatement. We were disappointed and fairly disgusted.

There were a handful of trucks and some of the local restaurants set up tables. We picked up food from two of the places and were barely able to finish the food. $70 all told and for what? We had McDonald's on the way home.

The town we visited is new and rapidly growing. It's still a small town with very few restaurants. These restaurants are benefiting from having essentially zero competition. It shows because they make zero effort.

One of the trucks was a barbecue outfit with an attached smoker and a very professional outward appearance. The meat was smoked well but that was where the effort stopped. There was very little attention paid to the rice and beans that accompanied the tacos. Basmati rice, which makes no sense next to a taco, and black beans straight from the can. No seasoning, no effort beyond a can opener and something to keep them warmish.

There were only five items on the menu. I ordered two of those five items and they somehow got my order wrong.

We bought tacos from a stand set up in front of the Mexican restaurant in town. Literally no seasoning on any of the food unless you count an odd, flavorless heat on one of the tacos. We ordered a Margarita, which turned out to be little more than warm lemonade.

Another food truck was Mexican-themed and while I didn't try their food, a friend of mine did and had to stop for a potty break on the way home. Their truck was cute but there was no contact information on the outside of it and they kept their windows, which were covered in the same style of graphics that covered the truck, were closed. This does not inspire confidence.

Another food truck, one selling carnival foods, was plain disgusting. Their side door was open and you could see their supplies piled on the floor. Where's the health inspector when you need the bugger!

I am not simply insulting my would-be competitors here. If I wanted to hurt them, I would post their names and pictures here. I would slam them on Yelp! or other social media. Rather, what I'm trying to do, what I always try to do, is find the lesson in this.

The lesson is that your image, the impression you make, is very important. These small businesses, which are in a very competitive space, decided to phone it in. They made very little effort because they know they have very little to lose. They are the only game in town.

Competition is good for all of us, not just the consumer. I run my businesses as if I can lose everything at every moment. I treat every customer as a precious gem to be treasured. Don't get me wrong, I have fired customers on more than one occasion, but the majority of customers are worth keeping. And if they're worth keeping, they're worth doing your absolute best for.

That means seasoning the food. It means having forks and napkins (the Mexican restaurant told us we had to go to the restaurant to get these things - so much for street food) and salt and pepper and all the other things that make your customers' experience the best it can possibly be.

It means keeping your place clean and smiling at your guests. It means thanking them for choosing you. It means doing things well. It means giving a damn about the people you are there to serve.

We went to this event partially to have a good time, but we were also scoping out the competition. I will admit that I was a little concerned about what I would find, but I left with my confidence soaring. If your competitors look at your operation and feel you're not a threat, you have a problem. I want my competitors to stay up at night worrying about me, because they spend a lot more time in my mind than I would like.

Adolfo Jimenez is the co-owner The Cafeteria Company, HoneyBee Party Rental, and Bubba's Hangover Diner. He and his wife, Abby, invest in small businesses and serve as consultants and mentors to small businesses. Adolfo is the author of several blogs and over seventeen books, including The Successful Vendor.

What If I Don't Like Cake?

Today is my 50th Birthday! Holy crap, when you say it like that. All the cliches apply. I don't feel any different. I look the same as I did yesterday. Everything still works the same, for the most part.

I used to refer to my birthday as inventory day. I would take the day to reflect on the previous 365 days and determine if my life was moving in the right direction. Some people call it a Cake Day. I don't think that's fair to people who don't like cake. I love cake. Don't believe me? I can take my shirt off to prove it. We re-brand everything. This is nothing new, it's just that our re-branding, like everything else, happens faster than it used to. You hardly get used to the new word for something before it becomes the old world for something.

My wife and I have been together 21 years. We realized a couple of days ago, as we were signing documents for work to be done on our house, that it was the 18th anniversary of the day we moved in. It's nice to know that the more things change, the more they stay the same. Being married to the same woman and living in the same house for so long may sound unexciting to some, but I am happy and grateful, and while there have been some low points, we really manage to keep it exciting, fresh, and interesting. We never had a honeymoon, so we decided our life now will be one very long honeymoon with breaks for work and family, etc. Life gave us lemons. We froze them for a while and now we're making margaritas!

Now that I'm at the half-century mark, I am supposed to have new perspectives and wisdom. I don't. My philosophy and worldview did not change overnight. From this point of view, age is really just a number. My knees may disagree.

I got my convertible a few years ago. This year, I got a motorcycle. Who knows what sixty will bring?

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here.

My Rules: Part One

 I'm exhausted. I just got into Bozeman, Montana at about midnight. I was too tired to go directly to sleep. I was up at six AM because my body is still on Florida time. Jet lag is a real thing. I am in Montana this time because my eldest daughter will be starting at Montana State University in a week. We're moving her in. I'll be heading back alone to an empty house. Even the dogs are with a sitter so they won't be there to greet me. Careful what you wish for. I do enjoy my alone time, but I'm no different than anyone else in that I want everything on my own terms. My daughter finishing high school a year early and moving far from home is something to be proud of. I just wish I could rearrange the terms. I'd like her to stay home until shes ninety. Just kidding. There I go not being careful what I wish for.

I am sitting at the little desk in the room. My laptop is open. The familiarity ends there. The desk is cluttered with all kinds of stuff. An ice bucket, a small coffee pot, my backpack, a purse, a hat. I look up from my screen to see me staring back at me. If I was prettier, that may be a perk, but mirrors distract me as I am as conceited as anyone else. I wonder if I look good for my age. The light of the screen isn't flattering, and I don't. I look old. Maybe I'm tired. Maybe I'm a little sad. Maybe I should avert my eyes lest I depress myself further.

This has me thinking of my personal rules for writing. I've never articulated them. I do have them, I know I do, but they're ingrained in me. They don't require review. I don't need to check them before writing like a pilot reviews a checklist before takeoff. I just do. So, here goes:

1. Eliminate distractions. Seems pretty simple, right. I'm not just talking about barking dogs and screaming kids. If you're an insecure narcissist like me, don't have a mirror. If you're a news junkie, or a social media junkie, disable your internet and leave your phone in another room. It's not that it becomes impossible to focus, it's just that focusing in an environment littered with distractions takes energy. This energy is better applied to your writing, or painting or crocheting, or whatever. By the way, Cafes aren't the best place to write, but they are a good place to be seen, which can be a helluva distraction.

2. Make yourself comfortable. If you're chair is too low or too high or the light is too bright or too dim or the room is too cold, you're not going to be at your best. Set yourself up for success, not disappointment.

3. Schedule your workday. Writing, or any artistic or entrepreneurial endeavor that you're pursuing on spec, should have a time dedicated to it. I am a morning person. I usually wake up around five and start writing around six and go until just before nine. Sometimes I put in a little overtime. Sometimes I run out of steam early. Sometimes, I don't follow rule number one and I end up wasting two hours reading news or making sure my coffee is just right or telling my dogs how much I love them. If you don't devote time to your craft, or to any goal, it's just a wish, and a dream, and this is the real world. This ain't no fairy tale.

4. The work matters more than the title. I've met plenty of would-be writers who love saying they are writers. They love wearing turtlenecks and slurring their words a la Gore Vidal or acting uncomfortable in social situations like David Foster Wallace. They should all try to be a little more like J.D. Salinger. No one is impressed by you saying you're a writer. I could say I'm a doctor but I promise you don't want me removing your gall bladder. I wouldn't trust me to cut your fingernails. The doctor is the person who did the work. They went to med school, they did their residency and rotations and all that jazz. They've earned the title. Why would writing be any different?

I'm sure there will be more to this. Consider this essay, like its author, a work in progress. But this is just me. Write your own rules, and don't break them. Shatter them! But only if you find they are holding you back.

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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What's easy not to do

I've been thinking of creating a new website. I've also been looking to team up with an editor who could work closely with me. I've been looking for a web designer, too. 

In this day and age there is no reason for me to be thinking about these things and not getting them done so I put out a feeler on Facebook, asking for my creative peeps to reach out. They did.

Now begins a new chapter in my life.

Follow me to Apresterra!

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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The New Guy

On Thanksgiving day 2019, I left my house, planning to go to the grocery store. We have a tradition in my house. My wife will always forget at least one ingredient for the feast and I will brave the wilds of the local Winn-Dixie to procure said ingredient.

As I went into the front yard, my daughter in tow, I saw a little dog in my yard. Alone. Long story short, we rescued him, tried to find the owner and couldn't so now he is part of the family. He was sick and underweight when we found him. He seems to have been abused and is suffering from trauma around food and being crowded. Sudden moves will startle him. The people who owned him were bastards. It's taken time and treasure, but Maximus Achilles Jimenez is close to being a normal dog. He's still a jerk sometimes, but so is everyone else.

Then, last Saturday, I got the news that a new dog was coming to join the family. His name is Mason. He is a Golden Retriever mix and outweighs Max the chiweenie by about 40 pounds. Max is under five pounds. Not a fair fight. Still, Max is pretty fearless and stands his ground, even if Mason swats him around like a rubber ball, in a friendly, brotherly way but still... it has to be hard on the little guy's ego.

These dogs are a distraction. They are a severe pain in the ass. And, please don't tell them, I love them very much.

Life is better with a dog. Of this, there is no doubt. I am actually allergic to dogs, but it's worth it. The happiness outweighs the itchiness. I can scratch.

The challenge for me is fitting the extra responsibility in with my work. I work at home and I need something near silence. It's hard to get that when I have two yelping madmen losing their minds every time a cat, duck, squirrel or pedestrian dares to walk past my house.

It's only been a few days so we're all getting used to a new routine. Soon, we'll be all right and when we are,  the fun will really start.



Adolfo Jimenez is an author, poet, and blogger. He has published eight books. He lives in Hollywood, Florida with his family.  He published four books in 2019, which you can find here.

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Self-Imposed Deadlines

Settling into a new routine can be hard. I recently left the office life and I am working from home. It's not an easy transition Because I don't have to shower and shave and get out the door in the morning, I have lost my sense of urgency. I take my time. I write, then I walk the dog, then I come home and have breakfast and then get some work done.

Life was easier when I was racing against the clock.




Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida with his family.  He has published eight books, which you can find here. 

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Happy New Year

I'm not Barbara Walters, but this is still 2020.

It's been a long day after a long night, but I wanted to jump on here and wish you all a great New Year.

Got any goals?
Any big plans?

If not, get some. Do it. Do it now! It's that simple!

I'll be back soon with something (hopefully) worth reading.

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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Embracing Change

I am not a full time writer. I write every morning and sometimes in the evenings. I have a day job. It's a stressful job. It pays well and I make a nice living.  My job demands a lot of me and I have to deliver or I won't have it.

I have a mortgage, a car payment and two kids in private school. I am not a popular enough writer yet to support all that. So, I work.

I just started working from home. Same job, same responsibility, same goals. No suit and tie! Life is good.

I've always written at home. I have a small desk in my bedroom. I wake up early and get to work. In the old days, I worked until it was time to shower and shave and head to the office. Now, I write, then I walk my new puppy. I come back, shower, maybe shave, and I get to work... in a different room in my house.

It's important to separate my creative life from my commercial life. I don't like to think about writing when I'm doing anything else, and I don't want to think of other things during my writing time. I get better results this way. The point is that you should compartmentalize. You'll get better results.



Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida with his family.  He has published eight books, which you can find here. 

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The Business Part 4

This is the fourth part of a series on the business of writing. Click here to go to Part One.


I am not a full-time writer. I have a career and I own a business. All things being equal, though, I'd rather earn my living as a writer. What I am is prolific. I am a very productive writer. I put words to paper (or processor) every day of the week. Sometimes, they're good, sometimes they suck. The important thing is to do the things that must be done.


A DAY IN THE LIFE

Monday through Friday: I am usually awake by 5:00AM. This is not to say I am always out of bed by that time. My wife usually wakes up a little later. She and the girls are out the door by 6:30. I usually start working by 5:30, pausing to say goodbye to the family and make coffee. I usually put in anywhere from 1-3 hours of work in every weekday morning. I then shower and shave and go to work. I try not to think too much about what I'm working on when I'm not actually working on it but sometimes an idea pops in my head. When this happens, I usually write it down.

I sometimes have creative bursts throughout the day. I carry a pen and pad around for just such an occasion. If not, my iPhone has a nifty little notepad feature.

I rarely work on my main project at night. This time is usually reserved for reading, sleeping, and the making of the love.

I dedicate some time to social media but I am no expert. I am trying to learn how to promote myself. Once I master this, all bets are off.

See, writing is the hard part, because it is lonely and exhausting. When I tell people I write but don't make significant money from it (yet) they ask me why I bother. The truth is I do it for me. I do it because I love it. When it eventually becomes my living, all the better.

Follow me on this journey. It ought to be fun.



Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida with his family.  He has published eight books, which you can check out here. 

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Who matters as much as Why - A Quickie Post.

Why are you writing?

Who are you writing for?

If you are writing for anyone other than yourself, you are writing for the wrong reason. You are the only person who will definitely read every word you write, so make sure they are words you love and can be proud of? Or, at the very least, make sure they are words you can live with.


Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida with his family.  He has published eight books, which can be seen here. 

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The Business Part 2

If you'd like to read the first part of this blog series, click here.


I was talking about the difference or the contrast between writing and the business of writing. I am not good at the business side of writing. I know I can be and I have no doubt I will be, but at the moment, I suck at it.

I suck at it because I haven't learned how to do it. Once I learn it, look out world!

I have earned my living for the past several years in sales. I know how to sell. I make a fine living at it. I have just always found it easier to sell things, than it is to sell myself.

I wake up very early every morning. Usually before five AM. I start writing around six AM. Writing is the only thing I've ever been disciplined about.

I mention that because if you don't have the discipline to write, you're wasting your time reading this. Be gone!

I should also mention that this is being written for those who wish to go the self-publishing route.  If you are hoping to be published by a big house and they are going to throw big money into promoting your books, you are dismissed. I don't want you laughing at me. Be gone!

I submitted my work to agents and publishers many years ago and then stopped. I wrote for myself and never shared a word. Now, I'm back and I want to do it myself. Wish me luck!

Before you try to sell your writing, make sure you have something to sell. I stalk Facebook and Reddit "writer" groups where people spend a lot of time asking questions like, "What should I name my character?" and other nonsense. I have news for you: if you don't know what to name your character, which should be the easiest part of the process, there is nothing on any social media group that will help you. You are dismissed, follow the best sellers.

If you have written the book and it is ready for release into the wild, read on...

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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The Business

This is a confession.

Too late. You're here now. You must listen to my tale of woe. To do otherwise, to turn away, would be indecent. You are a decent person... aren't you?

There are two sides to being a writer. There is the hard part, which is the actual writing. Then there is the harder part, which is selling yourself. I like sharing my experiences. I really do. What I don't like is the business of selling those experiences once they are bound in a book or put in an e-book.

Don't get me wrong, I want to sell the books. I want to sell millions of copies of my books. In my other life,  I sell for a living. I understand the science and the art of sales. I've just never learned how to sell myself and my creations, and that is exactly what selling books is. It is an author selling bits of himself.

Every story I've written is personal, even if not autobiographical. They came from inside of me. It's easier to write about these things than it is to talk about them.

So, I've spent the greater part of the weekend, studying and creating a marketing plan. I am all over social media and I am compiling a list of independent bookstores and book clubs that I will be visiting. If you're reading this, and I am ever in your neighborhood, please stop by and say hello.

I think I may continue the theme I've started here. It ought to be fun. Who knows? I may end up not hating the business of selling my writing after all!

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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A Little Self-Promotion

The cover of my latest book.

I like to write about writing. I'm not proud of it, but I do enjoy it. I won't try to pad this post since the title tells you exactly what it is. I won't insult you by pretending this is about anything other than selling a book. 

I just published Dogs, Drinks, Women and Me, a short story collection. Please go out and buy it. If you don't I will be forced to continue working for a living. Not that writing isn't work. It's the hardest work I've ever done. It's also my favorite thing to do.

It's available as an e-book and as a paperback. Just in time for Christmas, hint hint!

Thanks for your support, and keep writing. Oh, and keep reading, especially my stuff.

Thanks!

Adolfo

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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Little Notes

I've been married to Abby for nineteen years. Long time. Love her more each day. Though, there are times when I remember that if I'd killed her the day I met her, I'd probably be out by now.

We have good times and bad times though more good than bad. We put effort into getting along and being happy and I don't mind saying we have a damn good sex life after all these years. We are lucky, we are fortunate; in a word we are blessed.

It's not easy, but it's not hard. We do the little things. We sometimes write each other little notes. Sometimes on paper, sometimes by text. We listen to one another. We make time for each other. We support each other.

Why do you care about this? I don't know. I don't care if you care about this. I do. It's good to have some stability. She is my rock. She gives me space to be myself and listens to me bitch and moan when being myself becomes too much to bear. I'd like to think I do the same for her.

I'll admit I have the easier end of the bargain. She's an intelligent, normal, stable person. I'm a writer. I'm manic-depressive. I'm temperamental. I'm an idiot.

So this post is a little note to my wife. The woman who took everything from me except my name, and gave me so much more than I could have reasonably expected and more than I could ever deserve.






Adolfo Jimenez is a writer living against his will in Hollywood, Florida.  His latest release is Scenes from a 1979 Ford Fairmont, a short book of poems. Get it on Amazon!

Check him out here!

Carpe Potestatem

This past weekend, I worked an event. I met a couple of hundred people. Most of them I will probably never see again. The few I made connections which may prove very valuable.

I am a believer in win-win situations. I spoke to one of the people I met, who introduced me to someone else, with who I may be doing a substantial amount of business. I called this person with one idea and they gave me another, which I believe will grow my business while creating a new revenue source for my new friend. Win-win!

Often times we ignore opportunities because they show up dressed like work, or they are too complicated. We hope things will be a certain way and are discouraged when they are different. We do this at our peril. I am busy and I'm doing well, but I am not in a position to ignore opportunities. Not by a long shot. There's always room for more.

Opportunities are gifts, but not in the traditional sense. They are not easy. They almost always require lots of assembly and usually don't bring instructions. Sometimes they even bring the wrong instructions. You need to put on your thinking cap and make it happen.

The best way to find the right opportunities is to sift through the wrong ones. The more bad ones you get through, the more good ones you'll find. More opportunities, good or bad, equals more success.

Go get 'em!


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

Am I My Competitor's Keeper?

I have a hard time walking into a business and just being a customer and enjoying myself. It's something in my nature. After 15 years in the hotel business, I still walk into a room I'm supposed to be sleeping in as if I'm a housekeeping manager performing a room inspection. Some things become part of your DNA, I guess.

As a business owner, I often check out my competition. I want to visit their websites or walk into their place and wee what's going on. I act on the impulse to snoop. I check them out and unless they're idiots, they're checking me out, too.

I don't do this to copy them, though I am not above learning from a competitor. I do it because I need to know where my industry is headed. I need real time intelligence to determine if I am keeping up, left behind, ahead of the pack, or just plain clueless. Not knowing is not an option.

Now, this is not to say you should emulate your competition. Chances are, they're screwing something up. Think of any company you deal with on a regular basis or any company you've worked for. I bet you can think of lots of things you'd change. You're not wrong about those tweaks. Them not noticing doesn't mean there's something wrong with them or that they don't care. They're just too close to see their own warts.

You may be missing opportunities in your business for the same reason.

Don't be shy about getting an outside opinion. Whether it's for your business or your life, there is always room for improvement. Find a coach, a mentor, or a consultant who will be brutally honest with you. Your mom and your best friend will be too nice. Or they'll tear you down. Either way, their advice may come from a good place, but it will likely lead you to a bad one.

When my son was in college in New York and working in theater, he asked me if I would represent him, like an agent. I was flattered, and I said no. I would have too much invested in his feelings to be confident in the decisions I was making regarding his success. I told him I would help him find someone who would represent him as well as, and probably better than, I ever could.

It turns out he enjoyed the behind-the-scenes part of the business better so it worked itself out. Maybe I should still hit him up for the 10% commission.

If you're stuck and need an honest opinion and guidance, don't go to family or friends. This is one case where you're better off in the company of strangers.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

Know The Game You're Playing

What's your business? How's it going? Do you have customers? Lots of them? Want more customers? Of course you do. Who doesn't? The only enterprise that complains about more customers is the government and if that's who you work for, I have nothing for you. Unless you're looking for a way out of that life, in which case, we should talk.

I speak to business owners every day and I have never had one complain that they have too many customers. If one did, they look for ways to service and profit from those customers, not get rid of them.

Do you know what game you're playing? You're in the customer acquisition game. No matter the business you're in. You're playing to get more customers.

Do you know your customer acquisition cost?  Do you know how much each customer is worth?Do you know how to make your customers happy? Do you know how to make sure they don't leave? Do your employees know how to keep your customers happy? Do they care?

To make sure you have enough customers to grow your business and stay in business, you need to know who your customers are. where they are looking, what they are looking for, and how to get them in and keep them loyal to you.

If you can't answer those (and other) questions, you have no chance of making it long-term. You're just biding your time.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

A Roaming Eye

Last night was date night. After 18 years and with two teenage daughters in the house, full-time jobs, businesses, and other commitments, Abby and I have to make a real effort to find time to just be a couple. We went to Downtown Hollywood for dinner and as always, our conversation drifted to business.

This is not to say it wasn't a romantic evening. I'm a smooth dude! Drove with the top down (for about five minutes because it rained, but still) and all that jazz.

Each business we visited, one for dinner and another for dessert, filled our heads with ideas which led to conversations and a visit to yet another dessert spot for more discussion.

It was a nice date. I'm not some kind of stiff who only thinks about work. Well, maybe I am, but I know a few jokes and I give a mean foot massage! See, I have redeeming qualities as a husband!

As we walked and looked in store windows, I saw opportunities. I saw what makes America great. The American entrepreneur. I saw people willing to risk everything for a shot at the American Dream. I saw families working hard and working together toward a common goal.

I also saw a lot of mistakes being made. I saw lost opportunities. I saw those beautiful dreams eroding into bankruptcy. I saw people with good intentions and bad business plans. I saw businesses in 2018 being run like it was 1918. I saw half-hearted attempts at marketing and a whisper of social media, which would do more harm than good.

I love entrepreneurs. I really do. I want them to succeed, though I know many will fail. I would be lying if I didn't see opportunity in picking up the pieces of someone else's dream - at a steep discount.

It is the responsibility of the player to know the rules of the game. If you don't know the game you're playing, you will lose every time. Learn the business, sure, but learn all the things you have to do to get customers in the door. Otherwise, you just have an expensive, depressing hobby. And someone else will be paying you to work on their dream while yours fades away.

So while I only have eyes for my wife. Those eyes occasionally roam and see opportunities to learn, to help, to coach, and to profit.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron

You can find him on Instagram and LinkedIn

Kiss Me First

It happens every day. Either it happens to you or you're doing it to someone else, in which case, you should stop immediately.

You make a contact on LinkedIn or some other platform and the person immediately sends you a pre-written diatribe on how their business can help you. Help me? You don't even know me? Have you asked me what I need? Have you asked me if I even need help?

These individuals are the digital equivalent of the handsy guy who takes a smile from a pretty girl to mean, "yes, by all means, reach up my skirt!"

Let's be honest, if I wanted your help, I would have asked.

This is not to say you shouldn't prospect, you should, I believe it's a great use of your time... if you do it properly. It shouldn't be, "Hi. Nice to meet you. Buy my shit!" and then move on to the next.

Tell me how pretty I am, buy me a drink. Win a stuffed animal for me at the carnival. Find out what my needs and wants are. You'll have a much better chance of scoring.

At the very least, if I don't need what you're offering, I will know what you are offering. I may know someone who does.

NOTE: In the time it took me to write this post, someone on LinkedIn "connected" with me and told me what they wanted to sell me. I replied "No thanks" and he responded "Okay. Have a nice day."

He didn't want to work to earn my business. He wanted me to hand it to him. You can guess how many times that's happened.


Adolfo Jimenez is an executive coach, entrepreneur, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron

You can find him on Instagram and LinkedIn

The Secret Law of Attraction?

A lot has been said about the law of attraction. Most of what's been said is nonsense. The thought that thinking about something will make that something happen or appear is quite simply bullshit.

This is not to say you shouldn't think about your goals. Hell, you should obsess about them. How else will you achieve them? But don't expect things to happen because you think about them.

I have a friend who is a talented writer, filmmaker, editor, etc. He could be a Hollywood start director and producer. But he's lazy. He thinks about his dream career all the time. He's watched more movies and knows more about movies than anyone I know. He watches every TV show. He knows the bios of the directors and actors.

But he's waiting for Hollywood to magically appear on his doorstep. He will wait until the end of his days. That type of thing doesn't happen. Ever. Not even in the movies.

You can attract success and blessings by working hard toward them. Like attracts like. If you work hard, create and exploit opportunities and create successes, more successes will become available to you. Then, all you have to do is pick them up.

Think positive, but know your thoughts are just a map. You have to get off your butt or nothing will ever happen.



Adolfo Jimenez is an executive coach, entrepreneur, book club nerd, and family man living in Hollywood, FL. He is the owner of www.levelomacaron.com 

You can find him at https://www.instagram.com/adolfo.jimenez/