What's easy not to do

I've been thinking of creating a new website. I've also been looking to team up with an editor who could work closely with me. I've been looking for a web designer, too. 

In this day and age there is no reason for me to be thinking about these things and not getting them done so I put out a feeler on Facebook, asking for my creative peeps to reach out. They did.

Now begins a new chapter in my life.

Follow me to Apresterra!

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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The Business Part 4

This is the fourth part of a series on the business of writing. Click here to go to Part One.


I am not a full-time writer. I have a career and I own a business. All things being equal, though, I'd rather earn my living as a writer. What I am is prolific. I am a very productive writer. I put words to paper (or processor) every day of the week. Sometimes, they're good, sometimes they suck. The important thing is to do the things that must be done.


A DAY IN THE LIFE

Monday through Friday: I am usually awake by 5:00AM. This is not to say I am always out of bed by that time. My wife usually wakes up a little later. She and the girls are out the door by 6:30. I usually start working by 5:30, pausing to say goodbye to the family and make coffee. I usually put in anywhere from 1-3 hours of work in every weekday morning. I then shower and shave and go to work. I try not to think too much about what I'm working on when I'm not actually working on it but sometimes an idea pops in my head. When this happens, I usually write it down.

I sometimes have creative bursts throughout the day. I carry a pen and pad around for just such an occasion. If not, my iPhone has a nifty little notepad feature.

I rarely work on my main project at night. This time is usually reserved for reading, sleeping, and the making of the love.

I dedicate some time to social media but I am no expert. I am trying to learn how to promote myself. Once I master this, all bets are off.

See, writing is the hard part, because it is lonely and exhausting. When I tell people I write but don't make significant money from it (yet) they ask me why I bother. The truth is I do it for me. I do it because I love it. When it eventually becomes my living, all the better.

Follow me on this journey. It ought to be fun.



Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida with his family.  He has published eight books, which you can check out here. 

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The Business Part 2

If you'd like to read the first part of this blog series, click here.


I was talking about the difference or the contrast between writing and the business of writing. I am not good at the business side of writing. I know I can be and I have no doubt I will be, but at the moment, I suck at it.

I suck at it because I haven't learned how to do it. Once I learn it, look out world!

I have earned my living for the past several years in sales. I know how to sell. I make a fine living at it. I have just always found it easier to sell things, than it is to sell myself.

I wake up very early every morning. Usually before five AM. I start writing around six AM. Writing is the only thing I've ever been disciplined about.

I mention that because if you don't have the discipline to write, you're wasting your time reading this. Be gone!

I should also mention that this is being written for those who wish to go the self-publishing route.  If you are hoping to be published by a big house and they are going to throw big money into promoting your books, you are dismissed. I don't want you laughing at me. Be gone!

I submitted my work to agents and publishers many years ago and then stopped. I wrote for myself and never shared a word. Now, I'm back and I want to do it myself. Wish me luck!

Before you try to sell your writing, make sure you have something to sell. I stalk Facebook and Reddit "writer" groups where people spend a lot of time asking questions like, "What should I name my character?" and other nonsense. I have news for you: if you don't know what to name your character, which should be the easiest part of the process, there is nothing on any social media group that will help you. You are dismissed, follow the best sellers.

If you have written the book and it is ready for release into the wild, read on...

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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A Little Self-Promotion

The cover of my latest book.

I like to write about writing. I'm not proud of it, but I do enjoy it. I won't try to pad this post since the title tells you exactly what it is. I won't insult you by pretending this is about anything other than selling a book. 

I just published Dogs, Drinks, Women and Me, a short story collection. Please go out and buy it. If you don't I will be forced to continue working for a living. Not that writing isn't work. It's the hardest work I've ever done. It's also my favorite thing to do.

It's available as an e-book and as a paperback. Just in time for Christmas, hint hint!

Thanks for your support, and keep writing. Oh, and keep reading, especially my stuff.

Thanks!

Adolfo

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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Am I My Competitor's Keeper?

I have a hard time walking into a business and just being a customer and enjoying myself. It's something in my nature. After 15 years in the hotel business, I still walk into a room I'm supposed to be sleeping in as if I'm a housekeeping manager performing a room inspection. Some things become part of your DNA, I guess.

As a business owner, I often check out my competition. I want to visit their websites or walk into their place and wee what's going on. I act on the impulse to snoop. I check them out and unless they're idiots, they're checking me out, too.

I don't do this to copy them, though I am not above learning from a competitor. I do it because I need to know where my industry is headed. I need real time intelligence to determine if I am keeping up, left behind, ahead of the pack, or just plain clueless. Not knowing is not an option.

Now, this is not to say you should emulate your competition. Chances are, they're screwing something up. Think of any company you deal with on a regular basis or any company you've worked for. I bet you can think of lots of things you'd change. You're not wrong about those tweaks. Them not noticing doesn't mean there's something wrong with them or that they don't care. They're just too close to see their own warts.

You may be missing opportunities in your business for the same reason.

Don't be shy about getting an outside opinion. Whether it's for your business or your life, there is always room for improvement. Find a coach, a mentor, or a consultant who will be brutally honest with you. Your mom and your best friend will be too nice. Or they'll tear you down. Either way, their advice may come from a good place, but it will likely lead you to a bad one.

When my son was in college in New York and working in theater, he asked me if I would represent him, like an agent. I was flattered, and I said no. I would have too much invested in his feelings to be confident in the decisions I was making regarding his success. I told him I would help him find someone who would represent him as well as, and probably better than, I ever could.

It turns out he enjoyed the behind-the-scenes part of the business better so it worked itself out. Maybe I should still hit him up for the 10% commission.

If you're stuck and need an honest opinion and guidance, don't go to family or friends. This is one case where you're better off in the company of strangers.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

Know The Game You're Playing

What's your business? How's it going? Do you have customers? Lots of them? Want more customers? Of course you do. Who doesn't? The only enterprise that complains about more customers is the government and if that's who you work for, I have nothing for you. Unless you're looking for a way out of that life, in which case, we should talk.

I speak to business owners every day and I have never had one complain that they have too many customers. If one did, they look for ways to service and profit from those customers, not get rid of them.

Do you know what game you're playing? You're in the customer acquisition game. No matter the business you're in. You're playing to get more customers.

Do you know your customer acquisition cost?  Do you know how much each customer is worth?Do you know how to make your customers happy? Do you know how to make sure they don't leave? Do your employees know how to keep your customers happy? Do they care?

To make sure you have enough customers to grow your business and stay in business, you need to know who your customers are. where they are looking, what they are looking for, and how to get them in and keep them loyal to you.

If you can't answer those (and other) questions, you have no chance of making it long-term. You're just biding your time.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

A Roaming Eye

Last night was date night. After 18 years and with two teenage daughters in the house, full-time jobs, businesses, and other commitments, Abby and I have to make a real effort to find time to just be a couple. We went to Downtown Hollywood for dinner and as always, our conversation drifted to business.

This is not to say it wasn't a romantic evening. I'm a smooth dude! Drove with the top down (for about five minutes because it rained, but still) and all that jazz.

Each business we visited, one for dinner and another for dessert, filled our heads with ideas which led to conversations and a visit to yet another dessert spot for more discussion.

It was a nice date. I'm not some kind of stiff who only thinks about work. Well, maybe I am, but I know a few jokes and I give a mean foot massage! See, I have redeeming qualities as a husband!

As we walked and looked in store windows, I saw opportunities. I saw what makes America great. The American entrepreneur. I saw people willing to risk everything for a shot at the American Dream. I saw families working hard and working together toward a common goal.

I also saw a lot of mistakes being made. I saw lost opportunities. I saw those beautiful dreams eroding into bankruptcy. I saw people with good intentions and bad business plans. I saw businesses in 2018 being run like it was 1918. I saw half-hearted attempts at marketing and a whisper of social media, which would do more harm than good.

I love entrepreneurs. I really do. I want them to succeed, though I know many will fail. I would be lying if I didn't see opportunity in picking up the pieces of someone else's dream - at a steep discount.

It is the responsibility of the player to know the rules of the game. If you don't know the game you're playing, you will lose every time. Learn the business, sure, but learn all the things you have to do to get customers in the door. Otherwise, you just have an expensive, depressing hobby. And someone else will be paying you to work on their dream while yours fades away.

So while I only have eyes for my wife. Those eyes occasionally roam and see opportunities to learn, to help, to coach, and to profit.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron

You can find him on Instagram and LinkedIn