Why Shop Small?

 Why shop small?

It’s a serious question. One that, as a small business owner, matters very much to my success, even my survival. Why should people shop small? Why should people walk into your store? Why should they visit your restaurant? Why should they choose you, or me, over Amazon or Walmart or Chili’s or McDonalds? 

Give me one good reason why customers should choose you and I don’t want to hear the tired cliches about how buying small helps an entrepreneur pay their mortgage while buying big helps some fat cat CEO buy another ski chalet. I am a consumer. None of that matters to me. What matters to me is price. Well, not really price but value. All other things being equal, price is the deciding factor so I guess that means small businesses should probably shut down because we’ll never be able to compete against the big boys. Right?

Probably true, but the good thing is that we don’t have to compete against the big boys, we can easily be better instead of equal. But we do have to work. Being small and opening your doors isn’t enough. We need to each find our edge. We need to find what Warren Buffett (no little guy) calls a durable competitive advantage. I believe as small business owners, there are a few easy ways to do this.

Be nice to your customers. My wife and I walked into a small shop in Charleston, South Carolina yesterday. The shop sold crystals and the like and had a yoga studio attached. A very nice, and inviting space. There was a clerk behind the counter. We said hello, she said nothing. Others walked in, carrying yoga mats and dressed for yoga. She was all smiles and hellos for these folks. They were people she knew.

Our daughter is a collector of crystals and although she wasn’t with us, souvenirs are a regular part of travel and I would have liked to have bought her something from this store, but alas, we bought nothing. The clerk finally did acknowledge us but it was only to let us know from across the room that we had to leave because the class was going to start and she had to lock the door since there would be no one to keep an eye on the place.

The clerk did inform us that she had called the owner, but the owner wasn’t around and so she had to ask us to leave. We were welcome to come back and spend our money when the owner deigned to show up. This wouldn’t have irked me so much if she had acknowledged us in the first place. The clerk may not have thought about her actions or maybe didn’t care, but she was rude to us and that is why zero of my souvenir budget will be spent at that particular shop. If she had been nice to us from the moment we walked in and walked over and explained the situation instead of calling across the store that we had to leave, we may have returned and spent some money with her. But no, she doesn’t deserve my hard-earned.

The sad thing is that the clerk doesn’t care or even know why the way she treated us will echo in her career, too. I will never spend my money there. I would never recommend this establishment. I would discourage people from visiting this establishment. I may even go so far as to recommend other places where the same goods may be acquired along with service and a smile.

Acknowledge your customers. Maybe this point should have come first but I want you to be nice. Don’t acknowledge a visitor just to turn them off with a scowl.  Be nice and acknowledge your customer. Say hello when they walk in. let them know you’re nearby and happy (not just available or willing) to answer any questions your customers may have. After all, if I want to be ignored, I can go to Target.

Anyone who knows me knows I am a bookworm. I found a lovely bookstore and went inside. The clerk behind the counter, who maybe was the owner, raised her head from what she was doing, looked at us and only said hello after we did. We wandered through the store without a word from her. I love books and I love buying books from small places but I walked out empty handed.

Contrast this to my favorite bookstore in West Yellowstone, Montana. I walk in and someone says hi. Employees roaming through the store offer assistance. The cashier makes small talk. I never leave that place without a book or three.

We walked through the market in Charleston and got both kinds of treatment. There were some vendors who made eye contact and smiled and bragged about their goods like proud grandparents. Others sat behind their tables and mumbled prices or said nothing at all, treating potential customers like an inconvenience.

Know your stuff. One of the greatest things about shopping small is getting to speak to someone who really knows their stuff. I don’t just want to know what the product is. I want to know its provenance. I want the person behind the counter in the small store to come out from behind the counter and tell me why I should spend more at her store than I would have to at a big box retailer.

We walked into a jewelry store a while later and the clerk took the time to tell us that all the pieces were handmade by the artist who owned the store and that she only made a couple of each piece. This immediately made the products more desirable and made price less of an objection. She asked us where we  were from and it turned out she was about to jump on a plane that very evening and head toward our part of the world. She also took the time to tell us about some other unique places we can visit and told us about a great restaurant we could go to for lunch.

She earned my business. Big Time!

So be an entrepreneur. Set up your business. Stock it, market the hell out of it and sell! But do the little things that are going to give you an advantage. Most people are price sensitive, but many of them will make price a secondary consideration for the right product, and maybe more importantly, the right experience and the right person. Be the right person and provide that experience to all your customers all the time. It costs you nothing, but will pay off handsomely.

Adolfo Jimenez is a small business owner and writer living in South Florida with his family. He is the author of The Successful Vendor, a guide to succeeding in the competitive world of small-scale retail.

How To Everything 3

 Have you ever lost your keys? Everyone has. Does it happen to you often? Did it happen to you today? Do you know where your keys are right now? This has happened to me since as far back as I can remember; since as far back as I've had keys.

I still misplace my keys from time to time. It's something I need to work on constantly. I'm not a naturally organized person. In fact, I'm a downright disaster. The only reason it doesn't happen to me every day is simple: I put a place aside for my keys, wallet, etc. 

In other words, I created a system.

I have created systems for all of the routine things in my life. There's no way to add excitement to the routine things, but there is no need to add frustration. In the businesses we run, we implement systems for ourselves and our teams. We find that problems we encounter can often be directly attributed to a lack of systems or failure to follow the system.

In the cases when a problem occurs because there is no system, we create a system to avoid a repeat of the situation. We're a young company and we are growing every day. Rather than let the growing pains derail us, we learn from the experiences and get better while moving forward.

These systems make us more efficient, which makes us more profitable, which makes it possible for us to invest in other businesses or hire more people. When you look at it this way, being organized and systematizing many aspects of your life and business feels like a moral obligation as well as common sense.

Adolfo Jimenez is an entrepreneur, author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here. Adolfo is the co-owner of The Cafeteria Company, a commissary outsourcing firm. He also co-owns Soup -n- Sam, Le Velo Macaron, and Starlight Catering.

Getting to Know You

 My wife and I have been married a long time. We've known each other just a little longer than we've been a couple. We have a great relationship. Go back and read the second sentence again. We "rushed in." Elvis may think us foolish but it worked out pretty well. I love her as much as I ever did and I'm pretty sure she means it when she says she loves me. We have a nice time together. We enjoy one another's company. Even the romance is still strong, nudge nudge wink wink say no more! 

I believe the lesson here is that you don't really need to get to know a person before getting married. Well, maybe that's an oversimplification. I think there has to be attraction, you have to know each other as well as you can without the benefit of years, and you have to get along.

When people have asked me the secret to the success of my marriage, I always give the same answer: our values are aligned. We want the same things. We are committed to the same things. We agree on how or kids should be raised. We worship in the same way. We like a lot of the same things, and more importantly, we believe the same things.

Our values are aligned. What does this mean?

We are committed to one another and we believe in the institution of marriage. We believe we made a commitment that must be honored for life. We didn't take the decision to get married lightly so it stands to reason that a decision to part ways would also be taken seriously.

Our values are aligned when it comes to money, to family, to work, to everything. This is why our marriage works.

This is not to say that we have a perfect marriage. No one does. We have our ups and downs. We fight. We disagree. We get on each other's nerves. I always love my wife. I don't always like her. I'm sure she would say the same thing about me. Maybe she won't be as nice about it as I am not as lovable as I'd like to believe I am.

That being said, Happy Birthday, Abdaliz. I love you now and always.

How To Everything 2

Yesterday I ranted about productivity. I'll admit, I'm not as productive as I'd like to be. I would say I am among the most productive people I know personally. After many years in the corporate world and now as a business owner serving the world of academia, I can say most people waste time. I am among those people. The difference is I am aware of it.

A good deal of my workday is spent with customers. From making sales and taking orders, to collection calls and the occasional dispute. I am in the food service business, so I also spend some time everyday in the kitchen, actually cooking. I often run inventory. I have to place orders and receive them. I review invoices and I balance my checkbook. I even run payroll. These are useful and necessary activities that I could delegate, but I feel they are good ways for me to keep an eye on the business; a finger on the pulse, if you will.

I actually spend some of my down time (when there are no customers and no calls to make) stocking coolers and racks and even shopping. This also keeps me in touch with the business. I will often listen to audio books while I'm doing this kind of work as I'd rather engage my mind in learning while performing tasks that don't require too much thought on my part.

Audio books are a great time saver. You can get through books during time that would otherwise be wasted like when you're stocking coolers or walking your dogs or sitting in traffic. I probably get through just over one book per week. You can always buy audio books or you can download the Libby app to your phone, which works with your public library so it's free! I do some of both, but I will admit I love Libby.  And, it's not really free. My taxes help pay for the local libraries so I might as well get some of my money back in the form of self-improvement.

I tend to use audio books when it's a subject I want to learn about, not one I need to learn about. The reason is there will always be distractions. People will call or approach you with a question or some other thing. I have a short attention span (now known as ADD) so it's easy to lose my place even when listening. I'll often "rewind" and re-listen to the portions I missed.

I know this may seem obsessive or, at the very least, uber-nerdy, but I believe in learning and bettering myself. I also believe that time should be treated like the valuable, limited resource it is, so I find ways to not waste it. This is one of them.

Adolfo Jimenez is an entrepreneur, author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here. Adolfo is the co-owner of The Cafeteria Company, a commissary outsourcing firm. He also co-owns Soup -n- Sam, Le Velo Macaron, and Starlight Catering.

The Un-Importance of Parking Spaces

 I'm pushing a flatbed cart along a parking lot. It's loaded, piled high with goodies for my business. This is my second such trip today but will not be the last one I make this week. I visit warehouse clubs several times a week to buy product for my business. I run school cafeterias as well as a couple of ghost kitchen concepts, a bakery, and a catering operation. This is in addition to the deliveries I have made once or twice a week.

I buy a lot of stuff.

I buy this stuff so I can sell it. I work a lot of hours. I am typically up before five and I am at work before 6:30. Oftentimes I store supplies in my garage at home. I have an upright refrigerator/freezer and a deep-freeze in my garage for this reason. Dry items and paper goods will often spend the night in my van. 

I wake up early because I walk my dogs and I like to take a little time in the morning to think about the day ahead. Nothing formal, just visualizing. Sometimes my thoughts wander. This lasts about ten minutes. After that, it's off to the races answering emails, checking electronic deposits, walking dogs, loading stuff, waking my wife and getting my kid up for school. I am busy from ten minutes after I wake up until I go to sleep.

This is why I don't wait or even look for a good parking space. It's a waste of my time. People will spend ten minutes looking for and waiting on a "good" parking spot when they could park just down the way and walk an extra two minutes.

This doesn't make sense to me. I don't have the patience or the time to wait for parking spaces. I spend so much of my day walking and carrying things that I don't need a gym. I could still stand to lose a couple of pounds. (Maybe a couple dozen but who's counting?)

I treat my time like the precious, limited commodity it is. I am not going to spend an extra moment of it waiting for a parking space. I don't have that kind of time or patience. I would be embarrassed to be the kind of person who does that.

If you are one of those people who searches and waits for the perfect parking space, examine your life. Think about how many hours you have in a day that are truly yours. Think of how many years you have left to live. Then think of how many of those you want to spend waiting for a parking space. Time waits for no one. No one should wait for a parking space.

Adolfo Jimenez is an entrepreneur, author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here. Adolfo is the co-owner of The Cafeteria Company, a commissary outsourcing firm. He also co-owns Soup -n- Sam, Le Velo Macaron, and Starlight Catering.

The New Cool

Spend a little time on social media and it's hard to see how cynicism has become the new cool. I will admit that I am something of a cynic. I was first told this when I was about nineteen years old. I dated a woman in her late twenties (I was mature for my age.) She was intelligent and sophisticated and had a couple of college degrees. I did my best to keep up but when you lack education, as I did at the time, you try to follow along as best you can. (I am still much less educated than I would like to be, but them's the breaks!)

When she called me a cynic, I wasn't a hundred percent sure of what it meant. I know now, and I guess I could say I am a part-time cynic. I spend a lot of time around politics, I read some news on occasion, and I have a Facebook account. How could I not be?

But there is a side of me that wants there to be meaning to everything. There's a part of me that looks for meaning and even tries to create meaning in the most ordinary of things.

But it's so easy to be a cynic. It's practically forced upon us. We're told to hurry, to move along. We're convinced we don't have time to be kind and thoughtful even as we sit on the couch and binge-watch every episode of "Friends" for the third time. Humor, real humor, has been replaced with sarcasm. Good deeds are viewed, you guessed it, cynically.

I think I'll try to become a little less cynical. I'll do my best to see things in a more open and accepting way. I'll try to prove that old girlfriend wrong. Not that's she'll notice. We haven't talked in decades and she'd probably on season whatever of the latest must-see rerun. Oops! There I go again!

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here.

The Gray Hours

 The greatest con ever perpetrated against humanity, is convincing people that time is not precious. I am nearly fifty years old. Statistically, I have lived more than half the years I will get to live. I find myself in the interesting spot of anticipating my regrets. I am proactively thinking of things to put in the bucket list so I don't end up regretting things I didn't do.

I have always been an early riser. I also get by on relatively little sleep. I learned long ago to put this to my advantage though I need to remind myself of this every now and then. I need to remind myself that just because the day starts early for me, doesn't mean I get more time. I get 24 hours like everyone else. Wasting the extra hours I don't spend sleeping makes no sense. Might as well sleep.

I am in my new office, at my new desk in my house. I am in the gray early morning with a window to my left that faces east. The sun is up somewhere out there but it's still warming up so there is more shadow than light in this little room. Everyone else in my house is asleep. Even the dogs want nothing to do with the day. I'm glad for it. This is the part of time that belongs to me.

So, use your time wisely. Even when there is nothing that needs doing, don't waste your life doing nothing.

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here.

An Earned Advantage

I'm sitting at my dining room table reading an article. My wife is leaning on the kitchen counter with a cup of coffee in her hands. It's Saturday. We have the day off. There is a man crawling around our attic installing a new central air conditioner.

I share my thoughts on the article with my wife and she tells me I am a smart cookie. I'm not sure I agree. I have an advantage over many people, though. I know how to read. I earned that advantage. It's not like being born tall and good-looking. I don't have those unearned advantages. My parents made sure I can read. That I enjoy reading and devote significant time to it, may be something I earned, or may be something I was born with.

Because I am a man who will look for any advantage he can get, I tell my wife that the only real proof of my intelligence is that I married her. She smiles, walks over and kisses me. I steal her coffee. What do you know about that? I am smart!

I never finished high school. I got my GED at 24 and took some classes at the community college. No degree. But I read every day. I read books, magazines, newspapers, anything I can get my hands on. This has been my advantage. I learned what I wanted to learn, what I felt would be useful; not what a college administrator wanted me to learn. I'm better for it. And... no debt!

If you're taking the time to read this, you may share that same earned advantage. In which case, good for you, and thanks for stopping by!

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published ten books, which you can find here.

My Rules: Part One

 I'm exhausted. I just got into Bozeman, Montana at about midnight. I was too tired to go directly to sleep. I was up at six AM because my body is still on Florida time. Jet lag is a real thing. I am in Montana this time because my eldest daughter will be starting at Montana State University in a week. We're moving her in. I'll be heading back alone to an empty house. Even the dogs are with a sitter so they won't be there to greet me. Careful what you wish for. I do enjoy my alone time, but I'm no different than anyone else in that I want everything on my own terms. My daughter finishing high school a year early and moving far from home is something to be proud of. I just wish I could rearrange the terms. I'd like her to stay home until shes ninety. Just kidding. There I go not being careful what I wish for.

I am sitting at the little desk in the room. My laptop is open. The familiarity ends there. The desk is cluttered with all kinds of stuff. An ice bucket, a small coffee pot, my backpack, a purse, a hat. I look up from my screen to see me staring back at me. If I was prettier, that may be a perk, but mirrors distract me as I am as conceited as anyone else. I wonder if I look good for my age. The light of the screen isn't flattering, and I don't. I look old. Maybe I'm tired. Maybe I'm a little sad. Maybe I should avert my eyes lest I depress myself further.

This has me thinking of my personal rules for writing. I've never articulated them. I do have them, I know I do, but they're ingrained in me. They don't require review. I don't need to check them before writing like a pilot reviews a checklist before takeoff. I just do. So, here goes:

1. Eliminate distractions. Seems pretty simple, right. I'm not just talking about barking dogs and screaming kids. If you're an insecure narcissist like me, don't have a mirror. If you're a news junkie, or a social media junkie, disable your internet and leave your phone in another room. It's not that it becomes impossible to focus, it's just that focusing in an environment littered with distractions takes energy. This energy is better applied to your writing, or painting or crocheting, or whatever. By the way, Cafes aren't the best place to write, but they are a good place to be seen, which can be a helluva distraction.

2. Make yourself comfortable. If you're chair is too low or too high or the light is too bright or too dim or the room is too cold, you're not going to be at your best. Set yourself up for success, not disappointment.

3. Schedule your workday. Writing, or any artistic or entrepreneurial endeavor that you're pursuing on spec, should have a time dedicated to it. I am a morning person. I usually wake up around five and start writing around six and go until just before nine. Sometimes I put in a little overtime. Sometimes I run out of steam early. Sometimes, I don't follow rule number one and I end up wasting two hours reading news or making sure my coffee is just right or telling my dogs how much I love them. If you don't devote time to your craft, or to any goal, it's just a wish, and a dream, and this is the real world. This ain't no fairy tale.

4. The work matters more than the title. I've met plenty of would-be writers who love saying they are writers. They love wearing turtlenecks and slurring their words a la Gore Vidal or acting uncomfortable in social situations like David Foster Wallace. They should all try to be a little more like J.D. Salinger. No one is impressed by you saying you're a writer. I could say I'm a doctor but I promise you don't want me removing your gall bladder. I wouldn't trust me to cut your fingernails. The doctor is the person who did the work. They went to med school, they did their residency and rotations and all that jazz. They've earned the title. Why would writing be any different?

I'm sure there will be more to this. Consider this essay, like its author, a work in progress. But this is just me. Write your own rules, and don't break them. Shatter them! But only if you find they are holding you back.

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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Swimmin' Without Women

It's Tuesday morning. It's cold in my house. Not because of anything having to do with the climate or the environment. The A/C is blasting as it will all summer. It's actually pretty warm outside although it's not even 8:00 AM. 

I sit down at my computer to write as I do most mornings and I am a little more awake than I might otherwise be. It's not the coffee. It's the pool. I took a little swim this morning. I was letting out the dogs (I guess I've answered that Baja Men question - sorry, it had to be done!) and I decided to do something a little different. I stripped out of my boxers, stepped into my trunks, and went for a dip. I would have preferred to go in my birthday suit but I don't have that level of privacy in my yard, unfortunately. Time to build a taller fence.

I didn't go into the pool with any kind of agenda. I didn't tell myself I'd swim ten laps or do that aqua-aerobics stuff they do at the YMCA pool. I just floated around and listened to the world waking up. I heard the sounds of cars on the road. I heard road construction a couple of blocks away. It was just me and my ears. 

It's a good thing to go out once in a while and just be. You don't need music or even a companion. My dogs were living their own lives, not worrying about me. My family is inside asleep. There is nothing but me and the water and that is all I need. It's a nice transition from asleep to the hectic action that follows on any given day. 

I tried to guide my thoughts toward projects I'm currently working on but nothing doing. I let it go, It was too early and the water was too calm and too warm for anything structured. I let my thoughts go where the wind and the leaves and the noise of the world led them. And that was all right. I'll be out there again tomorrow. Maybe without my bathing suit... maybe not.

Find your quiet spot. Enjoy it. Soak it up a while. 

Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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The Nomadic Imperative

Often you will hear someone tell you they want to live a nice quiet life. We have been convinced that all we really want is some variation of what we see on TV. A spouse, a kid or two, maybe a dog or a cat, perhaps a witty guinea pig or a bird. We want a car and we want two weeks vacation every year plus weekends off. Except the guinea pig and the bird. They're relatively new. And I'm allergic to cats so I have two dogs.

This has been my life for nearly thirty years and I can tell you I was sold a lie.

This is not to say I haven't been happy. I have been. I am happy. But, I am also restless. I feel like I am cheating myself. I feel like I am giving up on my dreams. I remind myself that I am young enough to still go out and do the things I want to do. Then my back hurts, and I remember I am not as young as I imagine myself to be. Young at heart, old just about everywhere else.

Is this what Thoreau meant when he talked about men living lives of quiet desperation? Is this why I work to fill the void? I don't really know. I don't think anyone could know. I do know it sucks and while the intensity of these feelings increases and decreases, they never quite go away.

I've lived in the same area most of my life. I am, as I write this, 30 minutes from where I grew up, went to school, learned to drive, and lost my virginity. I long to move, but I have responsibilities. I want to walk, to seize the road, but I can't. It would be irresponsible, and I can't do that.

Ernest Hemingway said that to live in one land is captivity. Well, shit. He was right. Not that everyone who lives a stable, successful middle-class existence is unhappy. I can see people choosing this life. I can see its appeal. Maybe it's because I have no choice that I feel the urge to move on.

I feel the urge, but I will fight the urge. I ain't going nowhere. For now. But if I do decide to go, you'll read it here first.

The views expressed by the author are his alone and do not necessarily reflect the opinions of anyone anywhere.

Adolfo Jimenez is the chair of the elections committee of the Libertarian Party of Broward County. He is an author, poet, and blogger. He lives in Hollywood, Florida. He has published eight books, which you can find here.

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Listening

I love books. Even before I realized I wanted to be a writer, I was always a reader. I have owned, lost, and donated thousands of books. I have borrowed and lent books. I have read books and I have listened to books. Books have made me laugh, made me cry, and pissed me off. Many have put me to sleep and many have kept me up.

I read every morning and every night. Sometimes, if my schedule permits, I read in between those times. I also listen to audio books. I don't spend hours on news, TV, radio, or print. I get the headlines, read a couple of stories that interest me, and I move on. I don't need or want that kind of negativity in my life!

I work from home so I no longer have a commute, unless you count the ten steps from my bedroom to my office. So, I listen to books while I walk my dog. I get through an extra book every week or two this way. I also listen in the shower, and when I'm alone doing things at home. Why waste the time when I can spend it absorbing some of the great art in the world?

But today, when I was walking Max, I felt an urge to shut off my book, remove my earbuds, and listen to the world. There was so much to hear. There were so many sounds of life happening all around me, not far from where I sleep at night. I heard stories and I heard voices and I felt life.

So don't be afraid to turn off the radio or the TV and just listen. The world has secrets to tell you.




Adolfo Jimenez is an author, poet, and blogger. He lives in Hollywood, Florida with his family.  He has published eight books, which you can find here. 

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Inspired by Fools

Maybe the title of this post is unfair. I am a lover of people. I love meeting people and talking to people. I love making friends. I love fools because I am a fool.

I was at a cocktail party last night and got into some great conversations including one with a man who kept looking at my name tag, which read Adolfo and still managed to call me Alfredo. But he was a nice man and we made friends. He can call me anything he wants. I guess as long as my wife gets my name right, I have little to worry about.

I met this man and he made an impression and I have no doubt that I will see him again sometime in the future. But even if I never see him again, he was a hell of a character and it wouldn't surprise me to see him pop up in my creative work some day in the future, knowing him for a few hours was worth it. He was great fun.

As a writer, every experience is potentially part of a story.  Everyone you meet can be a character. Every place you visit is a setting. All the better if they manage to entertain you.


Adolfo Jimenez is a writer living against his will in Hollywood, Florida.  His latest release is Scenes from a 1979 Ford Fairmont, a short book of poems. Get it on Amazon!

Check him out here!

When to Steal

This is not about plagiarism. That kind of stealing is never cool. If you do it, you deserve a fate worse than death. Something really horrible, like having to spend eternity in the waiting room of a clinic in Hialeah where the old ladies complain about their aches and pains and how little their social insecurity checks are.

This is about stealing experiences. Hemingway said that you had to really know a thing to write about it. He was right - for himself. Tell that to Tolkien or Lewis or to George Lucas. These men created new worlds that simply didn't exist. Worlds they only knew inside their heads.

How can a man write about the experiences of a woman? How can a woman write a man? By learning. And how do we learn? By paying attention. There are seven billion people on this planet and every one of them is having an experience every moment. I am experiencing the writing of this blog post. You are suffering through the experience of reading it. So, let's do a little exercise...

What am I wearing?
Where am I sitting?
Is it day or night?
Am I showered and shaved?
Do I have a cup of coffee or a glass of whisky nearby?

I don't care about your answers anymore than you should care about the correct answers. You decide what I'm wearing, what I'm drinking. You decide everything about it. Steal the experience of me writing this and make it your own. Steal it as you would steal the experience of a cop chasing a bad guy or a caveman hunting a woolly mammoth.

You don't need to experience all there is to experience in order to be a writer. Imagination trumps all.





Adolfo Jimenez is a writer living against his will in Hollywood, Florida.  His latest release is Scenes from a 1979 Ford Fairmont, a short book of poems. Get it on Amazon!

Check him out here!

Doing Writerly Things

I got a rare Saturday afternoon to myself today. My wife and older daughter are out of town. My younger daughter was at a party which I was not invited to. Rubber chicken and no booze. I'll get over it. I dropped her off and found a local bar. I sat down and ordered a very tall beer and lunch.

I was halfway through the beer before the food came. It was not yet noon. This is new to me. Not the eating. Not the drinking. The drinking before lunch before noon could be a thing, though I doubt it. Still, I ate. I drank. I was merry for a while.

I had one more very tall beer and finished my lunch but before then, I did a little writing. In my head and on my iPhone. I took notes for what may or may not become a poem, a short story, part of a book or nothing at all.

I texted a writer buddy of mine and told her this drinking alone at a bar before noon is the most writerly thing I've ever done. She agreed that it did indeed sound writerly. Whatever that means.

In Paris in the 20's, writers hung out in cafes not to be seen, but to take advantage of the heat. Now, people crack open their laptops in Starbucks because writing, it seems, is the least important part of being a writer. What matters is that you are recognized as a writer. It seems to be an excuse to be eccentric or not have a good job, or to drink on someone else's tab. I don't know how eccentric I am, but I pay for my own drinks with money I earn from my job.

Writerly things vary. Hemingway liked hunting and Fishing and Travel. Bukowski drank wine and loved L.A. Hunter S Thompson did every drug imaginable.  Two of these great men committed suicide. Is that writerly?

So go on and hang out in bars. Drink coffee, write in full view of the public, or pretend to write as you read Facebook posts about writing and answer idiotic questions posted in writers' groups. Perhaps you'll post some idiotic questions of your own.

But I would advise you to lift your head now and then. See what's happening around you? That's life. That's the stuff of literature. The world is what you need to understand if you really want to be a writer. Not the look, the looking. The listening, the watching. Soak in the smells of a place because they tell you as much about what's happening around you as anything else.

What it comes down to is that if you want to be a writer, there is only one thing you must do, and that is write. The rest is pretentious bullshit.




Adolfo Jimenez is a writer living against his will in Hollywood, Florida.  His latest release is Scenes from a 1979 Ford Fairmont, a short book of poems. Get it on Amazon!

Check him out here!

Digging Up The Past

Hemingway said you can't write what you don't know. What that means to the science fiction and fantasy writers I have no clue. But to writers like myself, his words are gospel. You can tell when a writer knows the subject.

I can't write about mountain climbing - never done it. I can, however, describe the fear of bridges. I'm not proud of it, but it's true. Bridges terrify me.

Our writing is informed by our experiences. I dare say what we read or the movies and TV we watch count as experience. Everything is fuel for the imagination. The more you take in, the more you can put out. It also helps to not be lazy. I can't tell you how many people I've met over the years who looked for shortcuts. Well, there are no shortcuts. Not to any place worth going. (I read that somewhere. It's not mine. I'm not that clever, but it illustrates the point. Read more, know more. Write more.)

So don't be afraid to write about old lovers or the bully from third grade who punched you and stole your lunch. If you were the bully, write about your experiences as an insecure asshole. It's all good. It all counts as raw material. Fuel for the fire.

Write what you know. Write it well. Write it now.

Well, go on. Do it!

- Adolfo






Adolfo Jimenez is an author, poet, blogger, and past-digger-upper living in Hollywood, FL .

Discouragement

Last night was rough.

I fell asleep fast, though late. I had a dream that woke me up and went back to sleep.
I woke up late.
Exhausted.
Unable to work.

But I sat at my desk.
And I tried.
And I tried.
And I tried.
I couldn't get no... satisfactory work done.

It's not writer's block.
It's not the end of the world.
It's calling in sick.
I need a day to shake this... feeling.
It's just... one of those things.

Carpe Potestatem

This past weekend, I worked an event. I met a couple of hundred people. Most of them I will probably never see again. The few I made connections which may prove very valuable.

I am a believer in win-win situations. I spoke to one of the people I met, who introduced me to someone else, with who I may be doing a substantial amount of business. I called this person with one idea and they gave me another, which I believe will grow my business while creating a new revenue source for my new friend. Win-win!

Often times we ignore opportunities because they show up dressed like work, or they are too complicated. We hope things will be a certain way and are discouraged when they are different. We do this at our peril. I am busy and I'm doing well, but I am not in a position to ignore opportunities. Not by a long shot. There's always room for more.

Opportunities are gifts, but not in the traditional sense. They are not easy. They almost always require lots of assembly and usually don't bring instructions. Sometimes they even bring the wrong instructions. You need to put on your thinking cap and make it happen.

The best way to find the right opportunities is to sift through the wrong ones. The more bad ones you get through, the more good ones you'll find. More opportunities, good or bad, equals more success.

Go get 'em!


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

Who Gets The Credit?

The days of the ego are behind us. Even a figure as beloved as Barack Obama has been ridiculed for suddenly showing up and trying to take credit for things he said can never happen. Of course, the guy who replaced him isn't exactly a humble fellow. Now more than ever, there is no I in TEAM.

And no one likes a showoff.

While we still fawn over Warren Buffett and Steve Jobs, we live in a time when CEOs are sharing the credit for successes while hoarding the blame. Not all of them of course. As long as there are people, there will be assholes.

I received an email from a colleague yesterday forwarding a note where someone was blatantly stealing an idea that was mine. I wasn't annoyed. I wasn't upset. I'm proud I created something worth stealing.

It was a concept that is not meant to be profitable. I took no steps to protect or patent it. This was something I wanted to share with people.

Please note that this is not to imply that I am a pushover. You steal something of value from me, I'll eviscerate you. 

I have experienced this before in several organizations I've been involved in. I choose to think of it as  if I brought the idea to a certain point and then handed it off to someone willing and able to take it further.

I am not in it for the glory. I am looking to benefit as many people as possible.  I choose to see these events as force-multipliers. I can be more effective at anything if I put it in the hands of others than if I try to do everything myself.

A wise man once said it's amazing what we can accomplish if we don't care who gets the credit.



Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn

The Only Easy Day

I woke up yesterday like I always do. Very early. I took my dog for a walk. I made breakfast. Answered emails. Took care of business. I did the things I do. And I felt miserable about it. I felt burnt out. I was depressed. Truth be told, I still am.  This happens to me. I am not above telling you that I have dealt with depression since I was in grade school. It comes and it goes. If just so happens I am going through one of those phases.

Not sure why. I don't know why some days are harder than others. I can't tell you why some days I feel ready to tackle the world and other days I feel like it's rolled over me.

We all feel that way sometimes.

On these days, you have to simply work harder. You can't pull the sheets over your head. You need to put your feet on the floor and get moving. This is what personal trainers will tell you about exercise, but it applies to the daily grind.

Anyone can do it when they're in the mood. What separates winners from runners up is what they do on the days when they don't feel up to it.

Navy Seals have a saying: The Only Easy Day Was Yesterday. It's how they tell themselves that there are no easy days. Every day is a challenge. If you're working hard toward a goal, it will require effort, sometimes more effort than you want to give. Give it anyway. That's the only time it matters.


Adolfo Jimenez is an executive coach, entrepreneur, consultant, book club nerd, and family man living in Hollywood, FL. He is the owner of Le Velo Macaron and other businesses.

You can find him on Instagram and LinkedIn